FOR CONTRACTORS AND SUBCONTRACTORS
Cross-Border Industrial Partnerships
You need reliable partners and people for a complex project, or you want international projects for your shop.
Reliable partners. Delivered projects. Protected margins.
RONALD GOOVAERTS · STRATEGIC CONSULTANT
I connect contractorsand subcontractorson complex industrialprojects.
And I teach junior technical sales engineers how that work is won, 1-on-1, on their own live deals.
30+ years · 15 countries · six languages · €500K to €5M projects
I'm Ronald Goovaerts. I run two practices under my own name.
Ronald Goovaerts Cross-Border Industrial Partnerships is where contractors and subcontractors come to me for partners, people and projects. Ronald Goovaerts Sales Engineering Academy is where I teach junior technical sales engineers how that kind of work is won.
Pick the one that's for you below.
FOR JUNIOR TECHNICAL SALES ENGINEERS
Sales Engineering Academy
You've had your first wins, you're tired of chasing deals, and you want to land the big ones.
Attract. Negotiate. Get paid.
Why I do both.
The consulting work is why the teaching works. What I teach a junior on Tuesday is what I used on a project last week. And teaching keeps the consulting sharp, because you can't explain something you only half do.
So contractors know I can explain my way of working step by step. And juniors know the projects I teach from are real, and happening now.
On the ground now
Lesico Process Piping · Incasometal
The numbers
30+ years · 15 countries · €500K to €5M projects · Europe, with deals in Canada and Africa
The background
Industrial Engineer · EN, NL, FR, DE, PT, ES, plus working IT and RU · JCI Senator #66894 · Nova SBE Mentor · EMCC Foundation Mentoring Accreditation
I started as a terrified junior.
I walked into my first sales job with an engineering degree and no idea what to do with a customer in front of me. More questions than I could answer, every meeting. Three decades and 15 countries later, I know what changed it, and it's what I pass on now.
Read my storyFrom the field
WHY I DO BOTH
Partners, not customers
29 July 2026 · 1 min read
FROM THE CLASSROOM
Sublime seduction: how I reach senior buyers
27 July 2026 · 1 min read
FROM THE CLASSROOM
Check your perception before it kills the deal
15 July 2026 · 1 min read
Not sure which door is yours?
Write to me and tell me what you're working on. I read every message myself.
ronald@ronaldgoovaerts.com